01
Campaign management
Structuring and running Sponsored Products campaigns across large title catalogues, where manual management breaks down.
Inkwise Consulting Ltd · Cyprus
Performance advertising for publishing catalogues.
Inkwise Consulting manages and optimises Amazon advertising across large publishing catalogues, turning complex, multi-title campaigns into efficient, measurable growth.
What we do
Amazon advertising at catalogue scale.
We run and optimise Amazon advertising for publishing catalogues at scale, from individual imprints to portfolios with hundreds of titles.
02
Bid & budget optimisation
Data-driven, rule-based bid and budget decisions reviewed daily, keeping advertising cost of sale efficient as catalogues grow.
03
Performance analysis
Per-title trend analysis and reporting that shows not just what is happening, but why, so spend goes where it earns.
Our approach
A scale problem, solved with rules and judgement.
Publishing advertising is a scale problem. A single catalogue can carry hundreds of titles and thousands of keywords, far more than can be managed well by hand. We combine hands-on campaign expertise with our own internal tooling to manage that complexity: pulling performance data daily, applying transparent rules, and keeping a human in control of every decision. The result is advertising that stays efficient as the catalogue grows, with full visibility into where every euro goes.
- Daily
- performance review cadence
- Rule-based
- bid & budget decisions
- Human-led
- every change reviewed
About Inkwise
A Cyprus-based consultancy for publishing.
Inkwise Consulting Ltd is a Cyprus-based consultancy specialising in Amazon advertising for the publishing sector. We work across our own and operated publishing portfolios, with deep, practical experience in Amazon Sponsored Products, keyword strategy, and catalogue-scale campaign management. Our focus is simple: efficient, accountable advertising built on data rather than guesswork.